Carolina

Gaira Música Local is Carlos Vives' record label, founded in 1992 with the release of Clásicos de La Provincia. Since then, the label has focused on two main objectives for the artists and projects it works with: structuring and innovation. Currently, it has 7 signed artists—2 under 360 deals and 5 under distribution licensing. Additionally, it manages two major projects: Los Nuevos Canticuentos and a partnership with Isla Presenta and Cumbia House to create live music spaces for local music.