Barral

Ultra Music is the agency and production company of the UN Music Group, based in Belo Horizonte, dedicated to developing artists, promoting projects, and creating cultural experiences that connect people through music. We operate in a comprehensive and integrated way, bringing together career management, executive production, curation, music editing, special projects, festivals, concerts, and tours. Our work combines strategic vision, innovation, cultural impact, and technical excellence—always valuing diversity and strengthening the Brazilian music ecosystem. Over the years, we have led festivals and initiatives that have become benchmarks, such as Pop Up Festival, Hiphop.doc, Marte Festival, Palco Ultra, Urbanoz, MFM – Mercado Futuro da Música, among others. We have also created unique experiences, such as the special tour "The Music of Minas Gerais – 50 Years," with Beto Guedes, Lô Borges, and Flávio Venturini. The UN Music Group also houses Neutra Editora, responsible for important musical publications, including the “Cifras e Partituras” series, which brings together the songbooks of great artists from Minas Gerais, preserving and disseminating the richness of music produced in the state. Ultra Music believes in the transformative power of art and is dedicated to building bridges between artists, audiences, and the market—forming stronger careers, deeper experiences, and a more powerful musical future.