A program of

Frequently asked questions

BOmm is a space for national and international cultural entrepreneurs to learn about the best musical proposals produced in Colombia and to sign up artists in festivals, artistic circuits, specialized scenarios and cultural fairs around the world.  

Producers, managers, creators, agencies, brands, publishers, cultural marketing specialists and artists will find an ideal opportunity to exchange business experiences, broaden reception and consumption circuits for their cultural products, become acquainted of the new musical management alternatives and above all, open the world´s doors to the Colombian cultural diversity.

Additionally, it is a promotion and professional updating platform, and a networking space to reach agreements, partnerships and business around the music industry.  The core of BOmm is to bring Colombian musical creators closer to commercial brands in order to facilitate exchange agreements and mutually beneficial synergies.

  • Does participating in BOmm have any cost?

    No. It is free. You only have to register and upload your best material so that curators are able to listen to your proposal.

  • Where do I register?

    Registration is done only online, in the registration page.

  • Where do I find the Regulations to Participate?

    We invite you to download and review BOmm´s 2017 Regulations. You must accept the Regulations since it is a requirement of the Call.

    BOmm's 2017 Regulations 

  • I have a band or I am a musician, ¿how can I participate in Bomm 2017?

    By filling out the registration form, once we open the call on May 8, 2017.  Be sure to have all the information in order to participate.  Among other requirements, you must send us the links to your cloud-based music, the links to your videos as well as the links to your social networks.  If applicable, you must also indicate the cost of your live show proposal. 

  • How do I prepare myself for BOmm?

    By reading BOmm´s 2017 Manual (version in spanish), you will find the best advices and tools to find out what you must learn, know and do before entering a music networking space.

  • Once I fill out my registration, ¿Am I automatically ensuring my place at BOmm 2017?

    No.  Your project will go through a curatorship process to decide whether or not your project complies with the specified criteria and if it has the required artistic quality to participate in BOmm. 

  • If I am chosen, ¿may I attend every day?

    No. there will be people selected to attend to BOmm Talks conferences during the first day and another smaller group, previously chosen by the curators, who will have the opportunity to personally meet with the buyers and present their music proposals.  The fourth day corresponds to BOmm Labs and this day will be open to the general public without previous registration.  

  • What are the requirements to participate?

    Check them out here

  • Who can attend?

    If your proposal was selected for “Conferences”, the person identified in you registration form will receive a pass to participate during the first day of BOmm only, in other words, to be part of the audience during conferences and showcases.

    If your proposal was selected for the “Business Roundtables” you will receive two passes (one for the representative registered in the form and another one for one more person) to participate during the two days of BOmm (the first day in the conferences and showcases and the second day in the Business Roundtables). Additionally, you will have the opportunity to apply to CCB´s services by filling out an online diagnosis that we will send you.

    Bear in mind that the persons carrying with them the passes for the Business Roundtable, will have access to BOmm during the second and third days.

  • I want to perform live that day, ¿how can I register for the showcases?

    Showcases do not have a separate registration form.

    In the online registration form you can inform us if you want the curators to evaluate you proposal to receive an invitation and perform as a showcase. The curators will select the groups and artists. Lastly, the programme will be published in this webpage on August 27.

  • Who were the curators for BOmm 2017?

    These were the curators for BOmm 2017 (Click here).

    They are professionals who have a long career history in the music industry and are in charge of guaranteeing the quality of the musical offer that will be presented at BOmm.  Curators evaluate all the complete registrations that we received through our website before the closing call day.  The artistic proposals are evaluated according to the following criteria:




    Social media


    Artistic quality

    Production quality

    Number of followers in Facebook an Twitter.

    Text quality


    Artistic direction


    Quality of photographs

    Production quality



    Technical information

    Commercial potential




    Curators select the proposals that might be presented to the buyers during the Business Roundtable and choose those that will receive a pass for their representatives to attend the BOmm Talks.  Finally, they select the artists who will be invited to perform live during the showcases at the BOmm stage during the first day. 

  • What is scheduling?

    It is the process of managing the appointments between the musicians and the buyers of BOmm´s Business Roundtables. The representatives of the selected proposals will have access to the online scheduling platform in order to manage their agendas.  They will be able to send appointment requests to the buyers and accept or decline the requests they receive.

    Musicians or their representatives attending the Business Roundtables have the possibility to Schedule a maximum of fifteen (15) appointments.  Each appointment will last 15 minutes. 

    Remember that if you do not want to receive appointment requests within a specific time schedule, you must “block” your agenda so you do not appear as “available” in those moments to the other participants in the Business Roundtables.

  • Who were the speakers at BOmm 2016?

    These were the speakers at BOmm 2016.

  • We are in a different city other than Bogota. Can we register?

    Yes. This call is open to all Colombian musicians. Please note that you will have to bear travel and perdiem costs in Bogota during BOmm´s duration. 

  • I attended the past BOmm versions ¿Is my information still valid?

    If you already participated as an artist in previous BOmm versions, we are sure that your name and password are still valid in the system.  You will only have to update your information. (Have you published new music during the past year? Do you have a new video? You must update the links in the corresponding fields.), review all the fields in the form from beginning to end and then confirm again to send your information to our curators.

  • I represent a mass media and want to attend as a press member, ¿How can I receive an accreditation?

    Please contact Adriana at CCB´s Press Office at the following email: adriana.alba@ccb.org.co  

    Once you send us your request, we will evaluate it to assign the corresponding accreditations to the press in order to attend BOmm.

  • I want to participate as a buyer of Colombian music at BOmm. ¿Where can I find more information to register?

    You can communicate with info@bogotamusicmarket.com   

  • I do not live in Bogota and I need a place to stay during the event

    There are several hotels near BOmm´s venue which is the Chamber of Commerce of Bogota at Salitre. 

  • Are there parking lots near BOmm´s venue?

    Yes, there is one parking lot behind the CCB´s Salitre building (Av. Calle 26 nro. 68D-35).

  • How does a Business Roundtable work?

    In general terms, a Business Roundtable is an activity where a potential buyer and seller having common interests, gather together according to a program of pre-established meetings.  Following, you will find some tips for your participation:  

    • In this commercial space each participating musician selects the buying companies he/she wishes to meet based on the information that these companies included in their registration form.  This is why it is so important to fill out the registration with all your information so you can take full advantage of the opportunities.
    • It is also important that you are well informed about all of the companies that will participate in order to request or accept interviews that you can really take advantage of.
    • The main recommendation for the attendees to an event of this type is to arrive on time to the appointments and take with you all the information that your counterpart might need (products and services that you supply and demand, prices, production capability, delivery periods, business cards).  Remember that each appointment has a time limit so during that time you must clearly convey your business expectations or what you wish to offer. 
    • To be better prepared please verify that the assigned appointments for your project are the ones you are planning to attend to and take note of the names of the people you will meet, the time and table number of the appointment. The Business Roundtable is just the first step in the negotiation.  It is a first contact with a possible partner that will enable you to identify if there is actually a commercial opportunity and if it would be interesting to start new businesses and partnerships.  From there on it is necessary to do a follow up to complete the negotiation or agreement.  Do not expect to close a business during this first meeting. 
    • The representative that attends to this event must have a decision-making power.
    • Do not forget to take with you all of the audiovisual aids that might be necessary for you to demonstrate the effectiveness of your product and remember to charge the batteries of your portable devices, take high quality earphones and music in CDs to deliver a good presentation.
    • We advise you to send thank you letters or emails to the contacts you made during the Business Roundtables. Congratulations! This might be the beginning of something very important for your career.
  • When will the event take place?

    September 12, 13, 14 and 15, 2017.  BOmm TAlks and Showcases will be held on the 12th and the Business Roundtables on the 13th and 14th.  

  • When is the Call?

    From May 8th until June 5th, 2017.  There will be no extensions and we will not move the dates.  The sooner you fill out your registration the better for our curators who will have more time to listen to your proposal.  Due to the heavy demand of our website at the end of our Call, we recommend you to register as early as possible.  Do not leave it until the last minute!   

  • When will we know if we were chosen?

    The results will be published in this website on July 27, 2017 and on August 10, 2017 we will announce the schedule for showcases.

  • Will there be explanatory talks or workshops before BOmm 2017?

    Yes.  There will be an explanatory talk (place and date to be confirmed).  The purpose of this talk is to answer concerns about the registration process of the Call.

  • I was selected for the Business Roundtables, when can I schedule my appointments with the buyers?

    From August 1 - 25th, 2017.  Musicians and/or representatives can access the online scheduling platform in order to accept or decline the appointment requests that you have received and to request appointments with buyers that interest you.